The AraSites blog

Notes on building & shipping

Practical writing on web design, conversion and front-end craft.

All Design Development Conversion Case studies Company

The 5-second test: why most landing pages fail before they're read

Eye-tracking data from 4,800 sites shows where attention actually goes — and the headline framework that fixes it.

Which converted 4×, which flopped, and the patterns behind both.

Static HTML is back — here's how to keep it maintainable.

Six months, one redesign, and a sharper offer.

Three frameworks for the four words that matter most.

CSS custom properties, done right.

10 new demos, dark mode, RTL and more.